By: Jen Goll

Every single day we’re seeing changes in the housing market. Over the 4th of July weekend, mortgage demand dropped 2.2% despite mortgage rates falling to 6.43%, the lowest in the last 2 months.

As home buyers and sellers, we’re on the ground floor of the housing activity, so what do these numbers really mean for the market?

Key Numbers This July, 2026

We’ve seen steady momentum throughout 2026 when comparing year-to-date results, and that continued through the end of June with total acquisitions up 44% compared to the same time period in 2025. At the same time, revenue increased by 33%, dispositions increased by 39%, and gross margin increased by 23%.

When we compare June 2026 to May 2026, we see that dispositions increased by 40%, while gross margin increased by 25%.

The real estate industry fluctuates quite a bit throughout the year; however, the trend we’ve consistently seen is that homeowners are looking for flexible selling solutions that guarantee a sale on their timeline.

What We’re Seeing From Sellers in July 2026

Based on the homeowners we worked with this month, one trend continues to stand out: many sellers aren’t moving because they want to. They’re moving because of changes in their personal life.

Nick Ron, CEO of House Buyers of America, explains, “More often than not, we’re working with homeowners looking for a solution that fits their situation and timeline. Whether they’re moving into assisted living, handling an inherited property, or are tired of waiting for their home to sell on the traditional market, they want that guaranteed sale on their timeline.”

One pattern that stood out to our team is that homeowners are becoming more realistic about their selling options. They’re no longer willing to wait for the perfect buyer; instead, they want to sell on their own timeline. More often than not, certainty and convenience outweigh the desire to squeeze every last dollar out of a sale.

Recent Seller Situations

We work with many homeowners facing various challenges; here are a couple of recent situations where we helped homeowners out of their homes, on their timeline.

Virginia Carlin in Ashburn, Virginia, was ready to move into assisted living but first needed to sell her condo, which required significant updates. By selling As-Is, Virginia didn’t have to worry about paying for repairs before listing. We were able to work with her so she could stay an extra two months after the sale in order to meet her timeline for moving into assisted care.

We also worked with restaurant owners Latosha Veney and Patrick Murphy in Lancaster, Virginia, after their house sat on the market for over three months despite multiple price reductions. They needed the equity in their home to support their new restaurant, so instead of continuing to wait for a traditional buyer, we purchased their home fast, As-Is. With cash in hand, they could focus on growing their business instead of worrying about their unsold property.

Realtor Weekly Housing Trends - July 4th, 2026

(Source)

What’s Happening in the Market

Realtor.com’s latest Weekly Housing Trends report showed that active inventory remained 1.8% higher than a year ago. This is giving buyers more power over their choices than they’ve had in years despite new listing activity remaining relatively flat year over year. 

A positive stat this week shows that homes are selling one day faster than they did a year ago, and while that may not seem like a big deal, it’s the first year-over-year improvement in days on market since April 2024. Hopefully, this becomes a consistent trend, and we see buyer demand remain steady.

What This Means for Homeowners

In July 2026, we’re starting to see the housing market become more balanced, but that doesn’t mean sellers are guaranteed an easy sale. While buyers are active and inventory levels remain where they are, we expect homes priced right from the beginning to continue selling. 

However, even when priced right, buyers are less willing to buy homes that need work. If homeowners want to sell fast, they need to complete repairs, make meaningful improvements, and price it fairly.

A Simple Option

If you can’t make repairs or simply don’t want to, there’s an easier option. At House Buyers of America, we buy homes As-Is and work with you to sell on your timeline. 

No matter the condition of your home, your timeline, or your goals, we’ll take your unwanted home off your hands



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Frequently Asked Questions (FAQs) About Selling Your Home Fast

During a transfer, a new deed is drafted and signed by the seller, transferring ownership of the house to the new buyer. This document is then recorded in the land records with the above-mentioned deed of trust.

We work with your bankruptcy attorney to present a FAIR offer and give you additional money at closing. We present the offer directly to your attorney and work to have the offer accepted by the bankruptcy court. Once the offer is accepted, we ensure that the bankruptcy is released and we buy the property as soon as possible.

Yes, we can work with any seller who needs to move a property quickly for any reason and in any price range. We have purchased million-dollar houses before. 

Yes, we buy apartments, multi-family houses/buildings and land.

No! You have no obligation at all if you submit an information form, show your property to House Buyers or receive an offer to buy your house. You are under no obligation at all. All we ask for is the opportunity to make an offer for your house, you’re in the driver’s seat as to whether you accept the offer or not. You are in complete control. You are only obligated to our service if you have entered into a purchase agreement with us, as with any other real estate transaction.

We need very basic information from you about your house. The number of bedrooms, bathrooms and overall condition of the property is needed. We will also ask you how long you have owned your home and if there are any mortgages or liens against the property.

We offer the maximum amount possible, our offers are very competitive. If our offers weren’t competitive, we wouldn’t have purchased thousands of houses! There is no magic percentage we use, every house is unique. Our Real Estate Consultants take into consideration the age, condition, size, features and location of the home much like an appraiser would. We factor in the costs to repair the house, what other homes in the area are selling for and how long it is taking to sell those homes. These and several other factors are researched to determine a fair offer. 

As soon as we receive your  Online Form, we will review your information and get back to you ASAP (usually within 30-60 minutes depending on when you submit the information).

We work FAST to help ensure that your house doesn’t go to foreclosure. We present you with a FAIR offer to pay off your mortgage before the foreclosure. We help save your credit, avoid foreclosure and allow you to sell your house FAST and FAIR. Due to recent legislation, if you reside in the state of Maryland and are within a certain period of time before your foreclosure sale date, we will introduce you to a Foreclosure Consultant. The legislation mandates that if you are within this certain window that a foreclosure consultant must explain to you all of your options involved in selling your home.

No problem! We can still buy your house as is, even if it has demolition orders scheduled.

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